As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. Through the years, he has worked closely with business student groups and has received several UNC campuswide and Business School teaching awards.
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More resultsprinciples of marketing eBayYour browser indicates if you've visited this linkFind great deals on eBay for principles of marketing and principles The Principles of Islamic Marketing by Baker Principles of Contemporary Marketing 14th edition. More resultsPDF s1. Answer: FALSE Diff: 2 Skill: Concept Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 59 There is a strong correlation between the intensity of religious belief and attributes that lead to economic growth, such as obeying laws and thriftiness.
Answer: TRUE Diff: 2 Skill: Concept Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 60 In a country with a high masculinity score, people have a tendency to feel sympathy towards individuals who are unemployed or homeless.
Answer: FALSE Diff: 1 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 63 In societies where trust is high, there tends to be a lower cost of doing business. Answer: TRUE Diff: 2 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 64 A culture in which people prefer to handle tasks sequentially is a polychronic culture.
Answer: FALSE Diff: 1 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 65 Although countries are similar in terms of having a mandatory retirement age, they differ in what that age is. Answer: TRUE Diff: 2 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 66 Where future orientation is high, people are more willing to delay gratification by investing.
Answer: FALSE Diff: 1 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 68 Geocentrism is the preferred approach to international business practices for most global firms.
Answer: TRUE Diff: 2 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 69 In a short essay, describe the various affiliations upon which a person's status can be based and discuss how social stratification affects such business functions as marketing and employment practices.
Answer: a. A person's status is partly determined by individual factors and partly by the person's affiliation or membership in a given group. Affiliations determined by birth—known as ascribed group memberships—include those based on gender, family, age, caste, and ethnic, racial, or national origin.
Affiliations not determined by birth are called acquired group memberships and include those based on religion, political affiliation, and professional and other associations.
Social stratification affects marketing as companies choose to use people in their advertisements whom their target market admires or associates with. Further, stratification affects employment practices such as hiring, promotion, compensation, and staff-reduction. Employers in different countries are differently influenced by social stratification as they make employment decisions. Materialism and Leisure: Historically, there is strong evidence that the desire for material wealth is a prime incentive for the work that leads to economic development.
Expectation of Success and Reward: Generally, people have little enthusiasm for efforts that seem too easy or too difficult, where the probability of either success or failure seems almost certain. The greatest enthusiasm for work exists when high uncertainty of success is combined with the likelihood of a very positive reward for success and little or none for failure. Masculinity-Femininity Index: The average interest in career success varies substantially among countries.
In one study, employees with a high masculinity score were those who admired the successful achiever, had little sympathy for the unfortunate, and preferred to be the best rather than be on a par with others. Needs Hierarchy: According to this theory, people try to fulfill lower-order needs sufficiently before moving on to higher ones.
People will work to satisfy a need, but once it is fulfilled, it is no longer a motivator. Diff: 3 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Application Objective: Discuss major behavioral factors influencing countries' business practices AACSB: Diverse and multicultural work environments 71 What are the characteristics of individualist and collectivist cultures?
Answer: Attributes of individualism are low dependence on the organization and a desire for personal time, freedom, and challenge. Attributes of collectivism are dependence on the organization and a desire for training, good physical conditions, and benefits. In those countries with high individualism, self-actualization will be a prime motivator because employees want challenges. However, in countries with high collectivism, the provision of a safe physical and emotional environment will be a prime motivator.
A All written work requires back translation in order to be understood in a second language. B Because languages and the common meaning of words are constantly evolving, the intended meaning of a word may be different from what the listener or reader understands. C Some words in one language simply don't have a direct translation into another language. D Words mean different things in different contexts, thus the wrong context may be translated.
A assume that communications will go smoothly B use back-translation on all written documents C realize that words may have different meanings D assume that word meanings are the same despite spelling differences Answer: C Diff: 2 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Recognize the complexities of cross-cultural communications AACSB: Written and oral communication 74 Jack, an American accounts manager, is preparing a presentation for a group of Japanese business people.
A normal proximity during conversations B degree of detail expected in written contract C the meaning of slang words during presentations D importance of adherence to schedules Answer: A Diff: 3 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Critical Thinking Objective: Recognize the complexities of cross-cultural communications AACSB: Diverse and multicultural work environments 77 Assume a U.
Its executives are traveling to each country to meet with local businesspeople in the decision-making process. Answer: FALSE Diff: 2 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Recognize the complexities of cross-cultural communications AACSB: Written and oral communication 79 A firm that begins operating in a culturally similar foreign country will most likely face few necessary cultural adjustments.
Answer: TRUE Diff: 2 Learning Outcome: Explain how differences in culture affect the international business environment Skill: Concept Objective: Recognize the complexities of cross-cultural communications AACSB: Diverse and multicultural work environments 80 A widely successful strategy for introducing change into a foreign country is to introduce many changes simultaneously. How do these differences affect communication in international business dealings?
Answer: Low-context cultures are environments in which most people consider relevant only firsthand information that bears directly on the decision they need to make. In business, they spend little time on "small talk. When managers from the two types of cultures deal with each other, the low-context individuals may believe the high-context ones are inefficient and time-wasters. One of our advisors will be with you shortly.
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